The PHR and SPHR are nice to haves, but definitely not must haves. I know when I've interviewed in the past most employers don't understand what PHR and SPHR actually are. Some consider them simply pieces of paper saying you were smart enough for a couple of hours to guess correctly. Others think it's on par with having a CPA. While the tests are easy, they're definitely not the same as getting a CPA!
I have my SPHR. Has it helped me? Maybe. But I don't think it has helped me enough for me to have ever worried about getting it. Having a Masters would help me exponentially more.
I think the pass rate for PHRs is now running around 65-68%. For SPHR around 55-60%. It's a hard test, but if you are a good test taker it won't be all that difficult. I didn't use any study materials and didn't do a whole lot of preparation. I joined an on-line study group but rarely paid attention to the e-mails that came through. The only area I didn't feel 100% confident in was unions (and the SPHR seemed to have quite a few questions on union environments) even though I have worked with unions in the past. I didn't have a lot of direct involvement. So I spent some time reading various things on line about unions, union negotiations, labor relations, etc. I had almost 20 yrs HR exp with a lot of it at the upper management level (strategic). Passed on my first try.
HRCI has some practice tests, I did those and found them helpful.