In the past I have asked different questions to different groups of people.
To the employees that have recently been hired:
- What recruiting sources were you using to find a job for this industry?
- What was it about our job ad that made you want to apply for the position?
- What did you learn about in the interview that made you interested in our company and this position?
- Was there anything (good or bad) that you wished we had talked about during the interview process that would have made the decision to join our company easier for you?
- In the short time you have been here, what have you liked best about the organization?
- Anything that we can do to make this a better place to work?
To the employees that have been with us for some time:
- What is it about our organization that has kept you working here for a number of years?
- Anything we can do to make this a better place to work?
- Would you recommend our organization to someone you know? If so, what are the reasons you would do so?
- We are currently using these recruiting sources. Is there any other sources you have heard about through your networking with vendors/partners/customers? (Remember I am in IT and many of my employees have to have training and certifications, so they are constantly networking with people outside of our organization.)
I do get some funny answers but most are willing to give me honest feedback on what they like and don't like.